Michael Berger

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I am a strategically driven marketing professional who thrives as a collaborating and value-contributing member of a client team. My professional passion is building brands, launching and promoting new products, technologies and solutions, and enhancing market reputation through thought leadership on complex challenges and timely market opportunities. I do this by crafting engaging content and key messaging with clear value propositions to influence customer segments and target audiences.

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In my experience, I have developed and managed integrated marketing communications campaigns on behalf of leading B2B and consumer oriented companies, domestically and internationally. This most recently includes healthcare, medtech, employee benefits and life science industries, and working with the pioneers of telemedicine who are now innovating modern-day digital health and virtual care.
 

My MBA focus was on healthcare marketing. I apply primary research, data-driven insight, scientific evidence, direct to patient and physician strategies, and creativity to communicate and influence behavior, policies, practices and economics with the objectives of improving health, wellness, and clinical outcomes, as well as enhancing healthcare access, quality of care, and value.

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Education

University of Pittsburgh

Katz Graduate School of Business 

Master of Business Administration 

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The Wharton School

Aresty Institute of Executive Education

Strategic Marketing & Digital Marketing Strategy 

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Duquesne University, Bachelor of Arts         

Communications and Marketing Studies 

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